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Friday, September 17, 2010

To make Manufacturing Sexy (appeal to more people).

Maintenance Women

Below are my comments in reply to an excellent topic and video Karin Lindner started on our LinkedIn Industrial Discussion Group, I would like to share with you.

Below are two proven examples where Engineering are made "Sexy" (interesting to the younger crowd, not nothing to do with sex actually:>)


Ex 1: with 9000+ comments, this video using multiple methods to make engineering cool and attract the young, see http://www.youtube.com/watch?v=HjGrHBpfqCo

(Elements of social media, action, video, gaming done in quality way. Plays on the already popular.)

Ex 2: Music video, cost less than full blown movie like Ironman, so more could be made at same cost of one hit movie, reaching more people. see http://www.youtube.com/watch?v=Y0DxmthvkKU

(Elements of social media, music, video, cool technology. Needs more marketing though, so share this video with others. :>)

Especially those in school, we need more presence on TV and more manufacturers evolved in grade school on up. Watch Karin's video below and see more great manufacturing related videos at http://www.youtube.com/user/bin952 (click on the subscribe button and be sure to view the many Playlist, by clicking on that button.)
Karin's Video at http://www.youtube.com/watch?v=_opbsacGvjg

After reviewing the above material, please reply to this post or join in the LinkedIn Industrial Discussion Group and let me know your toughts and opinions. We all would realy like to here them.

Thank you for your support.

Don (Follow me on Industrial Skills Training Blog and on Twitter @IndTraining .)