Tuesday, May 17, 2011

Electric Automobile Manufacturing Industry

Which Would You Buy?

When entering or creating a new consumer industry such as electric cars, I think the emphasis should be on initial cost. One should first focus on market saturation with it being cheaper to buy an electric car than a gas car. Then approach your customer base later with a new improved model via upgrades. A new option/add on you can purchase, only if you can afford it, greater speed, range, power, efficiency, etc.

The above business plan better meets our goal of getting more people to choose electric automobile car over a gas car sooner which I will explain. When the economy was good, people bought Hummers like crazy, even though the gas mileage was bad, because of looks and they could afford it.

In today’s economy and environment awareness, should be number one concern, after safety of course. So the winning business model and industry approach for a country will be “buy electric because you can’t afford to buy a gas car at this time”. Also utilize and grow your automobile repair industry by employing them to install future optional add-ons consumers purchase to get better speed, range, power, efficiency … as they can afford it. Utilize your existing car rental businesses for when the electric car consumer needs to take a long trip out of town, they rent a gas car.

This will result in the country/company that adopts this approach being the leader in electric car production getting more people sooner, choosing electric over gas. The current market is only the 10% high income can afford to buy electric, no matter how well the electric car scores in the other parameters. We don’t want electric car to be the Hummer of the 90s, but rather the VW Bug of the 70’s (but look cooler:>). You seen a lot more of Bugs on the road back then, than you did Hummers later, because they were cheap and good on gas, a larger market base. But you have to remember looks is second most important because consumers have a personal connection with their automobiles. From a company point of view in a new industry, focus on a niche like those who hardly leave the city, a cool go to work and back car. (Got a long trip, vacation? Rent a gas car.)

Electric Automobile Manufacturing Industry Goals ...

1) Low Initial Cost
2) Cool Looks
3) Great Efficiency
4) Longer Range
5) Acceptable Speed
6) Acceptable Power

People buy the best looking car they can afford, and only dream about the rest.
Do you want to sell cars or dreams?

Don (Follow me on Industrial Skills Training Blog and on Twitter @IndTraining .)

Saturday, May 14, 2011

Lights Out Factory - Robots Replacing Workers

People fear (complain)Robots are Replacing People!!

• The truth is I would rather see my children and grandchildren teaching, designing, inventing, changing the world they live in, than working in a factory doing repetitious work just to keep the country/world at the status quo.

On the same line as the last point, I would rather see my country being the R&D and knowledge source for the world, getting a royalty off of all the parts all the other countries are manufacturing instead of the other way around. That which we do manufacturer in the future, I would like to see being done by lights-out totally automated manufacturing plants, with our people just keeping the automation running and inventing new automation and products. But one more truth …

• Humans resist change with more energy than it would take to make the change its self. Changing our 200 year old mind-set isn’t going to come easy. Typically it take a catastrophic event to speed change (evolution) up. :<(

Don (Follow me on Industrial Skills Training Blog and on Twitter @IndTraining .)

Friday, May 6, 2011

New Free Industrial Knowledge App (AnDroid App version)

New Free Industrial Knowledge App

Bussiness Industrial Network (BIN) anounces new free Industrial Knowledge App that provide access to BIN's vast amount of free Industrial Training resource right on your smart phone.

All free industrial knowledge resources provided by Business Industrial Network of interest to maintenance, engineering and manufacturing in general.
As AnDroid is currently outselling Iphone, the Droid App version is the 1st released, but in the next day or so the Iphone version will be out too.
To download the free Industrial Knowledge App, << just click it.

After downloading our new free Adroid App, please rate it via your phone/market place. If you are not viewing this via your Droid, the QR Code to the left can be scanned with your phone's barcode reader.

Please try our new Android App and comment here about it. Also if you share with others, it is always much appreciated. Thanks

Don (Follow me on Industrial Skills Training Blog and on Twitter @IndTraining .)